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Listen to your customers

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listenWe hear that all the time.  But, do we really HEAR it.

Most customers walk into a store like Wal-mart and have a list of items they "need".  Wouldn't it be wonderful if you had that kind of customer attraction to your store?

Well I beleive there is a best-practice of selling system that you can teach yourself and your staff that will create the customer attraction you seek.  It is subtle and can be tried with out changing too much in the beginning.

Try this.

Everytime a new customer comes in, instead of finding out how you can help them find out who they are first. "Hi, I'm Bobby" and hold out your hand.  Instinctively, they will shake your hand and tell you their name.  Repeat there name when they say it.  "Hi Mary! Now how can we help you today?" or "So what brings you to the Bike Shop today, Mary?"

This instantly gives them a feeling that your store is a down home, friendly place to shop. Not your big department store whether you have as many products on the shelf or not.

You are not finished with that feel good stuff yet.

When you help them, really listen to what they are saying.  This takes time and effort to accomplish in this world of run, run, run. But it will grow your customer base.  Try to find something memorable about each and every customer. Your kid and their kid have the same interst in soccer, you go to the same church .... something.

Now comes the hard part.

Remember Mary.  Remember that Mary has a son that just blew a front bike tire last week when he ran over a nail.

Mary will tell all hers friends about Bobby at the Bike shop that took care of the flat.   Mary will grow your customer base in the best manner known to man, word of mouth

The reason you listen to Mary is because her friends do.


Good luck,

SBC

Over 40% say LinkedIn is Most Beneficial Social Media Platform

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A recent study showed that small business owners find LinkedIn to be the most beneficial social media platform--with 41% of respondents singling it out. So if you're not on LinkedIn most likely you are missing a huge opportunity to promote your business, especially if your customers are other businesses or have specific industry interests.

Where to begin? Once you've set up an account, follow these five steps to get the most out of your LinkedIn page and spread the word about your business:

1. Highlight Your Content

Your cover photo is the first thing people will see, so be sure to have one! While you're at it, you can now upload photos and files to share with your followers.

Next, fill out your company profile as completely as possible, especially the "Products & Services" section. This section also is a great place to promote any presentations, webinars or guides you've produced. Include a call-to-action, like "view now" or "download for free" and have a link to the page on your website where the content lives.

2. Start Sharing Updates

Post relevant business articles that you come across and share all your corporate blog posts. You want people who are visiting your page to see lots of activity! Your updates also will show up in the activity feeds of your connections = more exposure for your business and more chances they will get liked, commented on, or shared = even more exposure! You'll also be able to get analytics on which posts get the most engagement.

3. Invite Your Personal Connections

This is a no brainer! Ask everyone on your personal Facebook, Twitter, and other networks to check out your company on LinkedIn and connect. Don't forget to send an email campaign to your company's email subscriber list, too.

4. Use LinkedIn Social Plugins

These plugins are simply buttons that tell people you're active on LinkedIn. There are "follow" buttons (clicking it prompts a visitor to follow your LinkedIn page) and "share" buttons (clicking it prompts a visitor to share that piece of content with their LinkedIn connections). Add these plugins to your website, blog posts, and in your email newsletter campaigns to get people following you and sharing your content.

5. Join a LinkedIn Group

There are LinkedIn groups for almost every industry profession and skillset. Why join a group? It's an opportunity to make new connections, flaunt your expertise (e.g., if you answer a question posed to the group), keep your finger on the pulse of what's going on in your industry, and share your content!

Tip: You might find an overwhelming number of groups out there, so you might need to spend a little bit of time researching which ones are active and have a large membership base.

Like any social network, people aren't going to flock to you on LinkedIn overnight. But give it a few months, and track your engagement levels so you know whether or not it's accomplishing what you want. You just might be surprised at the activity--and exposure--you get!

If you need more exposure please contact us at Studiobluecreative.com for all of your social media and web design needs!

 

 

Social Media Marketing

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Social media has changed the business world. Now marketing a business isn't just about talking to people, it's about talking with people. The one-sided sales pitch is now a multi-directional community conversation. The power to control the brand message has largely been removed from a business' hands.


Social media marketing is all about engagement. It's a business's opportunity to connect with clients and build a long-term customer relationship built on communication and trust. Today, the customer-business power relationship is directed toward the customer, with every individual able to publicly voice concerns and gain attention, as every person is now a media publisher.


As a result, businesses must do their best to keep the conversation positive through their participation. At Studio Blue Creative, we can help a business can promote a message that speaks to its customers, and continues a conversation. Through attentive awareness and genuine dedication, we help you meet your customers' needs.


This is why Social Media Marketing is a powerful and necessary tool for all businesses today. The education and services provided by the professionals at Studio Blue Creative can help a business improve their presence and develop a positive reputation online.


Making Social Media Work for Your Business


A business that is not interacting with clients through social media may be hurting their brand in several ways: the risk of fading away from their customer base's top-of-mind recall; missed opportunities to reach new clients; and falling out of public favor by missing important conversations taking place online. So what's a business to do?


With the help of qualified Social Media experts, a company can optimize their social media presence. Social media marketing is executed through many platforms, with a few of the popular platforms being a blog, Facebook, Twitter, Yelp and YouTube. These websites are huge in ranking, and having links back to your website can be helpful.


Before a business engages in any particular platform, research must be put into locating the places where the intended audience is active online, and creating a social media strategy to reach them in relevant spaces. Studio Blue Creative’s services begin with research to identify those social media platforms where participation will produce the greatest pay off

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Developing a Social Media Strategy


A local company must tailor Social Media strategies to the individual needs of the business. Take a cupcake bakery, for example. A bakery may do well to optimize their presence in Yelp and invite customers to review their cupcakes and pastries on the social review network. The bakery may also find value in Twitter by tweeting a word of the day that will get the first 10 customers a free cupcake if they come to the shop and say the "magic" word.


In this strategy, Yelp is used as the platform for building up reviews that reflect the brand as an established business with reliable products and services. Yelp has the added benefit for the business because it's a trusted signal for the local map service of Google, the most popular search engine. Meanwhile, Twitter is used to entice people to visit the shop via rewards. Furthermore, Twitter is a conversation driver, encouraging people to become friendly with the brand's representatives and share worthy tweets with their connections.


Facebook has been a very popular method of social engagement for years.  This outlet has changed recently, and become less free-user friendly.  Facebook wants its business customers to gear themselves towards more paid advertising.  There are many strategies that are no cost options but can require more complicated involvement.  Studio Blue Creative can help you master these techniques and keep your social relationships high.


Video is one of the most underused Social Media outlets.  With the advent of high quality smart phones, capturing good quality video content is much easier.  Since YouTube is owned and integrated with Google, the use of this tool is critical.  YouTube has a simple video editing platform, and users can insert titles and musical backgrounds with no training.


Users of Social Media platforms use each differently, and the rules of engagement are largely defined by the users themselves. This is why professionals understand that Social Media services are not one-size-fits-all. The experts at Studio Blue Creative help you navigate a community's expectations and the value of brand presence as you decide how to devote resources to the various platforms. A strategic Social Media Marketing company can help you develop and execute Social Media policy and practices that aid in community outreach, reputation management and brand loyalty for your business.

Boost Your Business With These Social Media Marketing Tips

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socialmediam
If you are not having as much success as you'd like at driving traffic to your sites or advertising your products through traditional means, consider using social media marketing as a springboard to your success. Social media marketing is not just a large new audience. The information in this article below will focus on using social media marketing.

Be patient when using social media site. People need to trust you and your business. Take your time and focus on one customer at a good reputation for yourself. In no time at all you will have a growing list of clients.

If you give the customer an easier, friendlier first impression, your customers will be eased into your business and will want to stay.

Share company information on social media sites. You can write profile descriptions about certain employees and different workplace experiences. Use whatever you can to show your company in the best light.

If you are considering opening a page on Facebook to promote your business, take the time to research what other similar businesses are doing with their pages. When you go over their pages, you can figure out what works, you can adapt your page in a way to succeed more than any other pages you see. Make sure your page appealing and appealing.

Is your site about home decorating or improvement?Visit the pages of home decorating show pages and make comments. Are you writing for a pet blogger? Leave your comments on the pages of pet store chains. This is a simple method will help increase the number of followers you have.

Be careful with the voice you intend to use when advertising using social media channels.

Be active member of social communities and comment on other people's posts. A simple way to promote yourself is to engage others in the same niche as yours. This can become a great networking opportunity.

Never be scared to ask for tips when working with a social media marketing campaign. This market is enormous; there are many designers and consultants in the business. They do cost money, so you will need to spend a lot if you choose to go this route.

Using new and the old together is what makes SMM so influential.

Always ensure that your social network pages have new content regularly. Many followers in social media have an expectation of frequent updates, and if you aren't offering this to the consumers, you can hurt your reputation online and lose followers. Make an effort to provide updates several times each week.

Adding different features on your social sites, comment features, the ability to rate content and more will make your social media website interactive and user friendly.

You should now be well-armed to undertake a social media marketing campaign. Use the tips that will be most effective for your business. You should at least have the very basics down. Overall, social media is budget friendly, and yet it can have major impact. Begin your social media marketing efforts today.

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